THRIVING IVORY LIFE SWEEPSTAKES!
NO PURCHASE NECESSARY TO ENTER OR WIN.
VOID OUTSIDE 50 UNITED STATES AND DISTRICT OF COLUMBIA AND WHERE PROHIBITED BY LAW

1. HOW TO ENTER: Sweepstakes begins at 5:00 PM (EST) July 15th, 2009 and ends at 11:59 PM (EST) August 19, 2009 ("Sweepstakes Period"). To enter the Sweepstakes during the Sweepstakes Period (A) If you are a Virgin Mobile USA, LP (“VMU”) customer, you may enter by purchasing one of the following real music ringtones on your Virgin Mobile handset:
Thriving Ivory – Hey Lady
Thriving Ivory – Angels on the Moon
Thriving Ivory – Light Up Mississippi
Thriving Ivory – Our December
Thriving Ivory – Run Away
Thriving Ivory – Twilight
Thriving Ivory – Hey Lady (exclusive)
Thriving Ivory – Angels on the Moon (exclusive)
B) by going to www.virginmobileusa.com and purchasing one of the foregoing ringtones; and (C)If you are not a Virgin Mobile customer or would like to enter without purchasing a real music ringtone, visit www.thrivingivory.com/virginmobile and enter your first name, last name, address, city, state, zip code, telephone, date of birth and e-mail address. All entries become the property of Wind-up Records, LLC. (the "Sponsor") and will not be returned.

2. ELIGIBILITY: Open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of July 15, 2009. Employees, persons living with them, and their immediate family members (spouses, parents, siblings, children, and their respective spouses) of the Sponsor and VMU and their respective parent companies, divisions, subsidiaries, affiliates, advertising and promotion agencies, and any other persons involved with this promotion, are not eligible to enter. By entering, entrants agree to be bound by these Official Rules including all eligibility requirements. All federal, state and local laws and regulations apply. VOID WHERE PROHIBITED BY LAW.

3. CONDITIONS OF ENTRY: By participating in this Sweepstakes, entrants agree to release and hold harmless the Sponsor and VMU and their respective parent companies, affiliates, subsidiaries, agencies, employees, officers, directors, representatives, and advertising and promotion agencies from any and all injury, loss, death, damage, action, claim, demand or other liability that may occur from entrant's acceptance, possession and use or misuse of any prize. The winner acknowledges that the Sponsor, VMU and all other companies concerned with this Sweepstakes and their agents do not make, nor are in any manner responsible for, any warranty and/or representation, express or implied, relative to the quality, condition, fitness or merchantability of any prize. Except where prohibited by law, entry constitutes permission for the Sponsor and VMU to use each winner's name, biographical material, voice, likeness, and photograph for promotional purposes without compensation to (or consent from or notice to) entrant. Sponsor reserves the right to modify or terminate this Sweepstakes at its sole discretion; and if terminated to select winners from among all eligible entries properly received prior to date of termination. Notice of any termination will be posted at www.thrivingivory.com/virginmobile. Sponsor is not responsible for any injury or damage to entrants' or any other persons' computer related to or resulting from playing or downloading any materials in the Sweepstakes. Sponsor is not responsible for lost, interrupted, or unavailable network server or other connection, miscommunications, failed phone or computer or telephone transmissions or technical failure, jumbled, scrambled, or misdirected transmissions, or late, lost, damaged, misdirected or other error of any kind whether human, mechanical or electronic. Any attempt by any entrant to deliberately damage any web site or undermine the legitimate operations of the Sweepstakes is a violation of applicable criminal and civil laws. Only one (1) entry is allowed per entrant. Should such an attempt be made, the Sponsor reserves the right to seek all appropriate legal remedies, including damages, and to disqualify such entrant from the Sweepstakes. In the event that the Sweepstakes is, in the opinion of the Sponsor, compromised by virus, bugs, non-authorized human intervention or other causes beyond the control of the Sponsor which corrupts or impairs the administration, security, fairness, or proper play of the Sweepstakes, the Sponsor reserves the right in its sole discretion to suspend or terminate the affected method of entry of the Sweepstakes. THE NEW YORK COURTS (STATE AND FEDERAL) SHALL HAVE EXCLUSIVE JURISDICTION OF ANY OF THE CONTROVERSY REGARDING THE SWEEPSTAKES, AND THE LAWS OF THE STATE OF NEW YORK SHALL GOVERN THE SWEEPSTAKES WITHOUT REGARD TO ANY CONFLICT OF LAWS PRINCIPLES. EACH ENTRANT WAIVES ANY AND ALL OBJECTIONS TO JURISDICTION AND VENUE IN THOSE COURTS AND HEREBY SUBMITS TO THE EXCLUSIVE JURISDICTION OF THOSE COURTS.

4. PRIZES:
One (1) grand prize winner (“Grand Prize Winner”) will receive the following:
One (1) Phone Call from Thriving Ivory
One (1) Virgin Mobile X-tc mobile phone (ARV: $99.99)
One (1) Thriving Ivory T-Shirt (ARV: $15.99);
One (1) Autographed Thriving Ivory Album THRIVING IVORY (CD) (ARV: $9.99)

Three (3) runners-up winners will receive the following:
One (1) Thriving Ivory T-Shirt (Approximate Retail Value $15.99)
One (1) Autographed Thriving Ivory Album (CD) (Approximate Retail Value $9.99)
Limit one (1) prize per person per household. No substitution, transfers or assignments of prizes is allowed except by Sponsor who reserves the right to substitute a prize of equal or greater value in its sole discretion. Prize awarded is subject to the restrictions noted in these Official Rules (Approximate Retail Value of all prizes is $203.91). In regard to the Grand Prize Winner, there is no monetary value associated with Thriving Ivory services in connection with the phone call.

5. PRIZE RESTRICTIONS: Taxes on prizes and all expenses related to the acceptance and use of a prize not specified herein are the sole responsibility of winners. No assignment, transfer, or cash redemption of any prize, in whole or in part, is permitted. No prize substitution except as specified or by Sponsor due to unavailability or security or safety considerations as solely determined by Sponsor, in which case a prize of comparable or greater value will be awarded.

6. DETERMINATION OF WINNER: Winners will be determined by a random drawing from among all valid eligible entries received. Drawing will be conducted on or about August 26, 2009 by the Sponsor, whose decisions are final and binding in all matters related to the Sweepstakes. Odds of winning the Sweepstakes depend on the total number of eligible entries received. Winners will be notified by telephone and/or e-mail, the Grand Prize Winner will be required to complete, sign and return a W-9 Form, and all winners will be required to complete and sign an Affidavit of Eligibility and Liability Release and (where legal) a Publicity release within 10 days of receipt. Where a prize or a prize notification letter/e-mail is returned as undeliverable, or a prospective winner does not comply with this time period, the prospective winner will be disqualified and the corresponding prize will be awarded to an alternate winner in a separate random drawing from all non-winning eligible entries. If the potential winner is not of the age of majority (a "minor") in his/her state of residence, at Sponsor's sole discretion the prize may be awarded to the parent or legal guardian of the winner, and such parent/legal guardian will be required to complete all required documentation.

7. LIST OF WINNERS: For winners’ names (available after August 30, 2009), send a self-addressed, stamped envelope to: ATTENTION: Thriving Ivory SWEEPSTAKES, Wind-up Records, LLC, 79 Madison Avenue, 7th Floor, New York, NY 10016.

8. GENERAL: Sponsor is not responsible for phone numbers and/or other contact information which changes before the drawing takes place. In the event of a dispute over who submitted an entry, such entry will be declared made by the authorized account holder of the telephone number, pager number or e-mail address submitted at the time of entry. An "authorized account holder" is defined as the natural person who is assigned to a telephone number, pager number or e-mail address by a telephone company, wireless service provider, Internet access provider, Internet service provider, or other organization (e.g. business, educational, government, institution, etc.) that is responsible for assigning telephone numbers, pager numbers, wireless phone numbers and, e-mail addresses, for the telephone exchange associated with the submitted telephone or pager number or the domain associated with the submitted telephone, pager number or e-mail address, as applicable.

9. SPONSOR: Sweepstakes is solely sponsored by Wind-up Records, LLC, 79 Madison Avenue, 7th Floor, New York, NY 10016.